Veronica Lemcoff was born in Buenos Aires, Argentina. She received her first camera around the age of nine, when she moved to the United States. It shot 110 film.

While on a semester abroad in London, she grew more interested in photography. She took advantage of her time in Europe to travel the continent, camera in hand.

Soon after, she graduated from the University of Pennsylvania with degrees in English and Chemical Engineering.

Veronica began surfing in 2008, and she has traveled around the world on the proverbial endless summer, surfing and soaking up some unique cultures.

She lives in Santa Monica, California and continues to travel avidly.